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Glossary of Terms

Glossary of Terms

Apple Error
There was an issue in sending this user to Apple’s Push System.
Attribute
Identify users and personalize content. For example, first name, gender, last login date, or last purchase.
Control Group
A randomly selected group of users who meet the segment or filter criteria to receive a given message but are not sent that message.
Cross-channel
Available across different communication channels. A machine learning-based approach that determines the best communication channel for automated marketing messages.
Deep Link
You can define a deep link into your message that sends a user to a desired screen in your application. This is powerful for driving higher goal conversion.
Dormant
Previously engaged users who have not used the application within a certain number of days or more. The number of days is set when you integrate your application with Kahuna. See the Passersby Delay in Days setting on the Configuration tab of the Settings page.
Email Warmup Period
A period of time during which the volume of email sent from a domain is gradually increased according to a predetermined schedule. The warmup period helps to protect your email sender reputation and prevents your email messages from being delivered to the junk folder or not delivered at all.
Engaged
Users who have used your application on multiple days and at least once within a certain number of days. The number of days is set when you integrate your application with Kahuna. See the Dormant Delay in Days setting on the Configuration tab of the Settings page.
Engagement Attribution Window
A time period for determining user campaign engagement. It opens when Kahuna sends a selected user a campaign message, remains open past the following midnight, and closes the following night at 11:59:59 (23:59:59).
Engagement Rate
The rate of campaign engagement as defined by: Total Campaign-Engaged Users divided by Total Delivered Messages.
Event
User actions, such as made a purchase, shared an item, marked an item as a favorite. These simple events have no additional information.
Facebook Ad Account
An account used for managing Facebook ads. Each ad account can be managed by multiple users, and users can have one or more different levels of access to an account, configured by specifying roles for each user.
Facebook Ad Account ID
Every Facebook Ad account has a unique identifying number.
Ghost Push
A phantom push notification sent by Kahuna twelve hours after each Kahuna push notification. Android or iOS services report the number of unsuccessful ghost pushes back to Kahuna.
Global Control Group
A predefined percentage of app users who never receive any Kahuna messages. Comparing the Global Control Group to various groups of message recipients helps to determine the impact of Kahuna messages over time.
Goal Uplift
The percentage more likely a user is to complete your desired goal if they are sent a message.
Goals Achieved
A successfully completed message goal or campaign goal.
Google Error
There was an issue in sending this user to Google's Push System.
Graduated
Segment members who either achieved the final goal of a series of touchpoints or achieved the final goal of an experience.
In-Progress
Segment members of an Experience who are qualified to continue receiving Kahuna messages.
Intelligent Event
Events with additional properties that can be counted and that help to further define an event, such as made a purchase of a DVD called Avengers (where made purchase is the event, and DVD and Avengers are properties). Intelligent events are used to help show historical usage of a user. The properties are attached directly to their events.
ISP
Internet Service Provider
KPIs
Key Performance Indicators
Message Optimization
Uses machine learning to distribute the message producing the highest number of engagements.
Mini User Profile
See User Profile
Missing Params
Insufficient required parameters available to construct and deliver a message.
More Engaged People
Users who became engaged after receiving the message.
Most Active Users
Users of your application that have triggered the most events. Events are the primary user actions, such as log in, add item to cart, purchase, and so on.
Newbies
New people who have used your application on only one day within a certain number of days. The number of days is set when you integrate your application with Kahuna.
Onboarded
A user who has installed your mobile app or web application and has created credentials (if used by your product). An onboarded user can be engaged or dormant.
Opt Out
Choosing to disable or opt out of push notifications for a mobile or desktop device. Kahuna then receives a push-disabled event and does not send a push to that device until push notifications are enabled again.
Organic User
Members of an Experience who achieved a goal on their own before being messaged.
P12
An archive file format for storing cryptographic objects like private keys and certificates.
Passersby
Newbies who have not returned within a certain number of days. The number of days is set when you integrate your application with Kahuna. See the Passersby Delay in Days setting on the Configuration tab of the Settings page.
PEM
Privacy Enhanced Mail - A Base64 encoded certificate format frequently used for web servers.
Primary Goals Achieved
The achievement of a primary goal in a campaign.
Provider Error
Failure due to a message processing error with an internet service provider.
Push Disabled
Choosing to disable or opt out of push notifications for a mobile or desktop device. Kahuna then receives a push-disabled event and does not send a push to that device until push notifications are enabled again.
Quiet Hours
Hours during which no messages are to be sent. Kahuna KPIs track the number of push messages withheld during quiet hours.
Rate Limited
User is excluded from a campaign after hitting a set threshold for marketing messages (as defined by the brand).
Response
A unique tap or click on a push notification, email, or the URL button of an in-app message.
Response Rate
The rate of responses over a given time period; Resposne Rate is defined by Response divided by Delivered.
RevIQ
RevIQ™ intelligently optimizes campaigns across send time, messaging, and conversion time.
SendOptimally
SendOptimally™ Uses historical data to message users at the best time for them.
Spam Report
Reporting spam after receiving a campaign email.
Top 100 spenders
Customers who have generated the most total revenue, irrespective of the number of items bought.
Uninstall
Uninstalling an app between the receipt of a campaign push notification and the subsequent ghost push.
Uninstalls and Push Opt Outs
App uninstalls and push notification opt-outs or email unsubscribes to measure adverse reaction.
Unique Clicks
Number of first-time clicks on a push notification.
Unique Opens
Number of first-time openings of an email.
Unresponsive
Segment members who failed to respond to any touchpoint of a path step. Unresponsive members do not graduate to the next path step, but they may repeat a path step if it is configured to do so.
Unsubscribe
Requesting to unsubscribe from an email distribution list after receiving a campaign email.
User Engagement
Users who have used your application on multiple days and at least once within a certain number of days. The number of days is set when you integrate your application with Kahuna.
User Missing
User cannot be found, usually after a user merge. A user merge combines the accounts of duplicate users into one user account.
User Profile
Contains critical details about a user of your product, such as whether Kahuna can reach the user by push, email, or SMS, if the user is in the global control group, the best time to contact the user, and the user's credentials, attributes, and known devices.
User Response
A unique tap or click on a push notification, email, or the URL button of an in-app message.
Web Browser Notification
A type of web in-app message. To see the notification, the user must have the web page open but can see the notification while viewing another browser tab or if the browser is minimized. On a desktop, browser notifications appear outside the browser window, usually in the top-right for a Mac, or the bottom right for Windows. This is different from a web push notification, which does not require the user to have the web page open. Supported in Kahuna Custom In-App Messaging only.
Web In-App Alert
A type of web in-app message. The alert requires the user to be on the web page that receives the in-app message. In addition, for the user to see the message, the page must be visible. Supported in both Kahuna Marketer-Driven In-App Messaging and Custom In-App Messaging.
Web In-App Message
Viewable only by visitors who are currently active on your website on a desktop or in a browser on a mobile device
Web Push Notification
The web version of a mobile push notification, used to reach current and previous website visitors who have a browser open, but do not have your web page open.
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