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Kahuna's Tried and True Campaigns

Kahuna's Tried and True Campaigns

Not sure where to start?  Here is a list of Lifecycle and Conversion Campaigns that have proven to be successful across all verticals. Make sure to tailor these campaigns for your app to be most effective.

Lifecycle Campaigns

Welcome Campaign

Segment: Newbies

Days in Segment: 1

Additional Filters: Key action=has not (for example, purchase - has not)

Goals: To incentivize a key action to get a percentage of users across the first-use threshold.

Dynamic Deep Link: N/A

Sample Message: Welcome to CoolApp. Get 10% off your first purchase with code CODE10.

Virtuous Action Completion Incentive Campaign

Segment: Newbies

Days in Segment: 3

Additional Filters: Key action=has not (for example, sign up - has not, create profile - has not, purchase - has not)

Goals: To incentivize a key first action that will enrich the user's experience.

Dynamic Deep Link: Landing page of the action, if applicable.

Sample Message: Want to get early access to our best sales? Swipe right to find out how!

Feature Spotlight Campaign

Segment: Passersby

Days in Segment:  0

Additional Filters: Key action=has not

Goals: To inform users of a feature with which they are not familiar to generate interest in returning to the app.

Dynamic Deep Link: Landing page of the action, if applicable.

Sample Message: “Looking for the right splash of yellow? New pillows for under $50 available.”

DYK (Did You Know) Campaign

Segment: Passersby

Days in Segment: 

Additional Filters:

Goals: To provide a value proposition.

Dynamic Deep Link: N/A

Sample Message: Did you know that you can save all of your dietary preferences? Automatically filter out recipes with offending ingredients today!

User Affinity Campaign

Segment: Dormant

Days in Segment: 0

Additional Filters: Key action=has done, or action - has done > x times, last_brand_viewed contains [brand name], last_game_played contains [game played]

Goals: To revive interest in the app by providing users with messages that map to their previous behaviors or preferences within the app.

Dynamic Deep Link: Landing page of "last_brand_viewed."

Sample Message: More deals like last_deal_viewed in last_location just added - find your perfect deal today!

FOMO (Fear of Missing Out) Campaign

Segment: Dormant

Days in Segment: 7

Additional Filters: Key Action=has done

Goals: To revive interest in the app by providing users with messages that map to their previous behaviors or preferences within the app. Increase urgency in message copy.

Dynamic Deep Link: Landing page of "last_brand_viewed" or last_level_achieved."

Sample Message: You have achieved greatness in last_level_achieved - continue your winning streak!

VIP Nature Campaign

Segment: Engaged

Days in Segment: 60

Additional Filters: Key action=book or buy > 3 times

Goals: To provide your power users with a sneak peek of new deals or with information before it is revealed to the greater population.

Dynamic Deep Link:

Sample Message: First name, thanks for being a loyal customer! Swipe right for a sneak peak of fall's newest inventory, with the chance to purchase last designer purchased's newest collection before anyone else!

Conversion Campaigns

Cart Conversion/Abandonment Campaign (First Time Purchaser)

Segment: Added item to cart, but has not purchased

Days in Segment: 60 minutes

Additional Filters: Key action=purchased - has not

Goals: To purchase.

Dynamic Deep Link: User's cart.

Sample Message: Last item added to cart would look great on you! Take 10% off your first purchase with coupon code FIRST10 to sweeten the deal!

Cart Conversion/Abandonment Campaign (Repeat Purchaser)

Segment: Added item to cart, but has not purchased

Days in Segment: 60 minutes

Additional Filters: Key action=add to cart, done.

Goals: To encourage repeat purchases.

Dynamic Deep Link: User's cart.

Sample Message: Last item added to cart would look great in your closet. Make it yours today!

App Review Campaign

Segment: Achieved level, has not reviewed app.

Days in Segment:  1

Additional Filters: Key action=last level achieved exactly 30 (or something high).

Goals: To encourage positive app store reviews at the height of a user's delight with the app.

Dynamic Deep Link: Custom landing page that will link to the App Store.

Sample Message: Like playing game_name? Spread the love and rate us in the App Store!

In-Product Actions Campaign

Segment: Started iOS/Android but has not signed up.

Days in Segment:  2

Additional Filters: Key action=sign up - has not, start iOS > 1x.

Goals: To incentivize a user to take a key action that will enhance the user experience.

Dynamic Deep Link: Sign up page.

Sample Message: Like what you see? Sign up to create a custom feed of all your favorite designers!

 

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