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Kahuna Subject Line

Kahuna Subject Line

Understanding how well your email is going to be received prior to sending it is critical in order to successfully market to your customers.

Kahuna Subject Line is a tool Kahuna provides that allows marketers to understand how effective their subject lines may be at compelling customers to open their emails.

To use the Subject Line tool, simply begin to type your subject line into the appropriate field. As you begin to type your message, you'll notice the icon begin to move, indicating the predicted success of your current subject line to elicit an open.

Predicted Effectiveness

Kahuna predicts how likely an email will be opened based on the subject line compared to other subject lines used by your company and similar companies in the same industry or vertical. There are four possible outcomes for the prediction:

Green indicates that an email with that subject line has a high chance of being opened.

Yellow and to the right means that an email with that subject line has an above average chance of being opened.

Yellow and to the left means that an email with that subject line has a lower than average chance of being opened.

Red means that an email with that subject line as a high chance of not being opened.

 

If the icon is grayed-out or not present, then Kahuna Subject Line is not yet enabled for your namespace. Please contact your Kahuna Customer Success Manager to learn more.

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