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All Campaigns

All Campaigns

The All Campaigns page provides a list of the campaigns created in your namespace and shows basic information about each campaign. You can click on a campaign name to open the Campaign Details page and see campaign metrics. You can disable or enable, and clone a campaign. You can also delete a draft.

By default, the campaign list shows campaigns by Creation Date in descending order so that the latest campaigns show at the top of the list. To toggle the sort order of the list in ascending or descending order for any column, click in a column name.

The campaign list provides the following columns of information:

Status

The status of the campaign. A campaign can be either Active, Disabled, or Draft.

Name

The name of the campaign. Click the campaign name to see detailed information about the campaign.

Type

The campaign type, such as Scheduled, Adaptive, Conversion, Lifecycle, Trigger, or External Trigger.

Channels

The communication channels used in the campaign, such as push, email, in app, and SMS.

Created Date

The date the campaign was created.

Created By

The name of the user who created the campaign.

Actions

Click then select one of the actions.

For an active campaign, you can select:

  • Disable to disable the campaign so that it no longer sends messages to any channel.
  • Clone to open the Campaign Creator page and create a new campaign based on the campaign from which it is cloned. You must complete campaign creation for a cloned campaign and launch it manually. A cloned campaign appears in the Campaign List after you launch or save it as a draft.

For a disabled campaign, you can select:

  • Enable to re-enable the campaign and restart sending messages. The campaign type determines when messages are sent. For example, if you re-enable a one-time Scheduled campaign that has already been sent, no more messages will be sent even though you re-enable the campaign.
  • Hide to hide the campaign from the list. You cannot delete a campaign, but you can hide it.
  • Show to display a hidden campaign in the list.
  • Clone to open the Campaign Creator page and create a new campaign based on the campaign from which it is cloned. You must complete campaign creation for a cloned campaign and launch it manually. A cloned campaign appears in the Campaign List after you launch or save it as a draft.

For a draft campaign, you can select:

  • Delete to delete the draft. You are prompted to confirm the deletion.
  • Edit to open draft mode so you can make changes to your draft.

Campaign Filters

To see specific campaigns in the list, you can filter out campaign types, communication channels, and campaigns by status. Click the Filter icon at the upper right corner of the page.

  • In the Type panel, select the campaign types you want to include in the list.
  • In the Channel panel, select the communication channels you want to include in the list.
  • In the Status panel, select the campaigns you want to see by status.
  • Select Show hidden campaigns to include in the list all disabled campaigns that are hidden. If this option is not selected, the campaign list does not show hidden campaigns.

Campaign Search

To search for a specific campaign in the list, enter the campaign name in the Search box at the upper right of the page, then click or press Enter. All campaigns that include the word you type are shown in the campaign list. If you click a search result in the Search box dropdown, the Campaign Details page for that campaign opens. The Search box dropdown shows the top five matching campaigns.

To clear the search, click x.

Note: Search is not case sensitive.

Reset

After you change filters and toggle the sort order of the campaign list, you can always return to the default campaign list view by clicking Reset at the top of the list.

Localized Campaigns

When you select a localized campaign for viewing, the Localized Campaign Summary page opens.

This page provides a summary and performance information. The Summary section shows campaign information such as filters and triggers. The Performance section shows localization type, messages delivered, clicks, conversion rate and triggers for each locale as well as totals. To see campaign details for a locale, click the locale. Just as in single-campaign details pages, you can click Disable to disable a campaign and Clone to clone a campaign.

Drafts

When you are creating a new campaign in the Campaign Creator, you can save a draft of the campaign to be completed and sent at a later time or so that other content creators in your organization can participate in the creation process.

Each campaign you save as a draft is listed on the All Campaigns page. Click the name of the draft in the campaign list to open the Campaign Creator and continue with the creation process.

You can delete a draft if you no longer need it. On the All Campaigns page, click in the Actions column for the draft you want to delete, then select Delete.

Campaign Details Page

When you click a campaign title in the Campaign List, the Campaign Details page opens for that campaign. At the top of the Campaign Details page is the title of the campaign and the following button.

 

Disable

Disables the campaign so that it no longer sends messages to any channel.

Enable

Enables a campaign that is disabled.

Edit

Opens a campaign creator page to edit the campaign. You may only edit some of the campaign details on a running campaign.

Clone

Opens a campaign creator page for a new campaign based on the campaign from which it is cloned. You must complete campaign creation for a cloned campaign and launch it manually. A cloned campaign appears in the Campaign List after you launch it.

 

Campaign Details Summary

The campaign details summary section contains an overview of the campaign definition. It includes the following sections.

Campaign Group ID & Channels

The Campaign Group ID is the identifier of this campaign, which can be used in API calls or support tickets. Channels are the delivery mechanisms used in this campaign.

Segment & Filters

Displays the trigger event that starts this campaign for a user and the filter. Users who do not match the filter conditions do not qualify for the campaign.

Campaign Goal

Displays the goal event and secondary tracking events being monitored for this campaign.

Time & Duration

Describes when the campaign message is sent and over what time period. For scheduled campaigns, the last and next run are also displayed.

Optimization

Describes the Kahuna optimizations that are activated for this campaign, including Cross-channel Optimization, Send Time Optimization, and Message Optimization.

Campaign Details Tabs

Campaign Details pages display the following tabs. They provide detailed information about your campaign so that you can make informed decisions about current and future campaigns.

 

Overview Tab

The Overview tab provides high-level details about the campaign delivery and engagement.

Engagement Rate

The percentage of users who engaged with the product after receiving the campaign message.

Engagement Uplift

The percent increase in the user whoengaged with the product after receiving the message versus the users in the Control Group. If a control group was not used, the uplift will not be available.

Goal Completion Rate

The percentage of users who completed the primary goal after receiving the campaign message.

Goal Completion Uplift

The percent increase in the user who completed the primary goal after receiving the campaign message versus the users in the Control Group. If a control group was not used, the uplift will not be available.

Delivery metrics diagram

The diagram displays the counts of users at various stages of campaign delivery and interaction. The KPI boxes show the number of users at each stage of the delivery and interaction process.

The following KPI tiles are shown for users in the messaged and control groups:

  • Requested For Adaptive campaigns, the total number of rows of data processed via CSV upload or API.
  • Found For Adaptive campaigns, the total number of users identified in Kahuna from a credential.
  • Not Found For Adaptive campaigns, the total number of records unable to be matched to a Kahuna profile.
  • Triggered For Conversion and Trigger campaigns, the number of users who have triggered the start event.
  • Selected: The number of users who met the filter criteria. The Selected KPI tile in the Control Group section shows the number of users who were selected to be in the control group.
  • Disqualified: The number of users who do not have a valid channel andor do not meet the filter criteria.
  • In Progress: The number of users currently in the delivery window. The messages for these users are queued for delivery.
  • Delivered: The total number of messages delivered to your users. This KPI tile includes the percentage of these users against the total number of users selected.
  • Undeliverable: The total number of messages that were unable to be delivered. This KPI tile includes the percentage of these users against the total number of users selected.
  • Engagement: The number of users who return to your application after receiving the message. This KPI tile includes the percentage of these users against the total number of messages delivered.
  • Displayed: The number of marketer-driven in-app messages displayed to a user.
  • Not Displayed The number of marketer-driven in-app messages that were available, but were not retrieved before the message expired.
  • Pending: The number of users who have not opened the app to view the marketer-driven in-app message.
  • Goal Achieved: The number of users that completed the primary Goal Event after receiving a message. This KPI tile includes the percentage of these users against the total number of messages delivered. The Goal Achieved KPI tile in the Control Group section shows the number of users in the control group who completed the primary Goal Event without being messaged by this campaign.

 

If a Kahuna Optimization such as Cross-channel optimization, Send Optimally, or Message Optimization is enabled, a Kahuna badge will appear at the point int the diagram where the optimization occurs.

 

 

Details Tab

The Details tab shows a breakdown of the campaign by channel and message. If only one channel was in chosen for the campaign, a badge will indicate the type. If more than one channel was used, the tab will default to showing metrics that apply to all campaign types. To view the message delivery details for a specific channel, press the appropriate button.

Within each channel, you can view the message variants by clicking on the variant header.

The metrics available are described below, along with the channels they apply to:

 

Channels Metric Definition
Requested

For Adaptive campaigns, the total number of rows of data processed via CSV upload or API.

Found

For Adaptive campaigns, the total number of users identified in Kahuna from a credential.

Not Found

For Adaptive campaigns, the total number of records unable to be matched to a Kahuna profile.

Triggered

For Conversion and Trigger campaigns, the number of users who have triggered the start event.

Selected

The number of users who met the filter criteria. The Selected KPI tile in the Control Group section shows the number of users who were selected to be in the control group.

In Progress

The number of users currently in the delivery window. The messages for these users are queued for delivery.

Delivered

The total number of messages delivered to your users. This KPI tile includes the percentage of these users against the total number of users selected.

Displayed

The total number of market-driven in-app messages displayed to your users.

Not Displayed

The number of marketer-driven in-app messages that were available, but were not retrieved before the message expired.

Pending

The number of users who have not opened the app to view the marketer-driven in-app message.

Disqualified The number of users who do not have a valid channel and/or do not meet the filter criteria.
Undeliverable

The total number of messages that were unable to be delivered. This KPI tile includes the percentage of these users against the total number of users selected.

• Blacklisted The number of SMS messages not delivered because a user replied to a previous message with STOP, CANCEL, or UNSUBSCRIBE (the user unsubscribed).
• Blocked The number of emails blocked because of a previous bounce, reject, or spam report.
• Bounced The number of emails that could not be delivered because the email account no longer exists or is invalid.
• Invalid Number The number of SMS messages not delivered because a recipient phone number is invalid; for example, the phone number is inactive or not recognized by the carrier, the number is incorrectly formatted or incomplete.
• Local Send Missed The number of messages not delivered because the target time for delivery had passed when local send time was chosen.
Missing Params The number of messages not sent because a filter or personalization parameter was not supplied.
• No International Permissions The number of messages not sent because permission is not enabled to send to international phone numbers.
• No Longer Valid The number of people who no longer qualified for the campaign because they did not meet the filter criteria at the time of the delivery attempt.
• No Routing Number of messages not sent because of telecom routing error.
• Unavailable The number of SMS messages not delivered because the phone was switched off and the message expired.
• Not Reachable The number of messages that did not reach their intended recipients due to issues such as system failures, network security, or non-existing accounts.
• Previous Uninstalled The number of users who uninstalled the application after qualifying but before message delivery.
Provider Error The number of users who were not sent a message because of an unexpected error in Apple's or Google's push system.
Quiet Hours The number of emails not sent because quiet hours were in effect at send time.
Rate Limited The number of users who were not sent a message because they had received a message on the same channel within the timeframe defined by the cooldown setting for that channel.
• Rejected The number of emails not sent because the target email addresses are on a blacklist or invalid email domain.
User Missing The number of messages not sent because the user was not found at the time of delivery.
Open The number of times an email sent through this campaign has been opened. A single email can be opened multiple times.
Unique Open The number of users who opened the email sent through this campaign.
Clicks The number of times a user clicked on an action button in an in-app or push message, or clicked on a link in an email sent through this campaign. A single email can be clicked multiple times.
Unique Clicks The number of users who clicked on an action button in a push message or at least once on an email sent through this campaign.
Dismissed The number of users who dismissed the in-app message without clicking on an action button.
Engaged The number of users who returned to the application before the end of the next day after receiving the message.
Goal Completed The number of users that completed the primary Goal Event after receiving a message.
Tracking Events The number of users that completed the non-primary goal events after receiving a message. Each additional tracking event is listed individually, and summarized
Attrition The number of users who became unreachable through push notifications after receiving your message. Attritition is tracked throuh the following metrics:
• Opt-Out The number of users who opted out of push notifications after receiving a message.
• Report Spam The number of users who reported an email message as Spam.
Uninstall The number of users who uninstalled the application after receiving a message
Unsubscribe The number of users who unsubscribed for your email list after receiving a message or responded to an SMS message with STOP, CANCEL, or UNSUBSCRIBE.

 

 

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