You can use Kahuna to deliver targeted ads to your Facebook users. By using Lifecycle and One-Time Campaigns with our Facebook messaging channel, you can create Facebook Custom Audiences based on specific attributes or events in Kahuna.
Kahuna will select all users that match your filtering criteria and deliver them to Facebook matching users based on their email address. This custom audience can then be targeted for advertisements through the Facebook Ad platform.
By default we match users with their Email address, but we can modify your account to reach users with Facebook ID if you would rather run campaigns based on that credential.
NOTE: Kahuna's Facebook messaging channel is still in Beta. Please reach out to your sales manager if you are interested in exploring this feature.