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Why were some of my users “undeliverable?”

Kahuna provides transparent reporting on deliverability, by providing the reason for users who are unable to receive the message.

  • Rate Limited: The user did not receive the message due to appropriate rate limiting. Kahuna did not deliver the message to honor the Push Cooldown period within your Settings page.
  • Previously Uninstalled: The user had previously uninstalled the application
  • No Longer Valid: The user no longer matches the criteria necessary to be eligible for the campaign
  • Parameter Error: The push message was blocked due to errors in the message parameters.
  • Apple/Google Error: An unrecoverable error from Apple or Google servers for iOS or Android respectively.
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