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Event and Attribute filters overview

Event and Attribute filters allow us to further refine the campaign target group based on a limitless number of factors.

Use Event filters to refine the target selection by funnel actions completed.

  • Have they completed the desired action?
  • Have they NOT completed the desired action?
  • Have they completed the action more than X times? Less than X times? Exactly X times?

Use Attribute filters to refine the target selection based on profile points or defining user characteristics, key dates, or major numeric metrics.

  • Date Filter:

Example Date of Last Purchase:

o   Did the user last purchase more than X, less than X or exactly X days ago?

o   Did the user last purchase before Y or after Y date?

  • Decimal (Number) Filter:

Example Number of Friends:

o   Does the user have more than X, less than X or exactly X friends?

  • String Filter:

Example Country Attribute:

o   Is the country attribute value exactly USA? (exactly filter)

o   Can the country attribute value equal anything except USA (does not contain filter)

Use the 'compare with other filter' option to compare:

  • A Date Attribute to another Date Attribute
  • A Number Attribute with an Event or another Number Attribute
  • A String Attribute to another String Attribute
  • An event with another event

For each type of comparison, the filters available to the type (event, date attribute, number attribute or string attribute) will be present. 

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