A user’s Engagement State tells us how recently and frequently the user has been active. The four Engagement States are defined as follows:
Newbie: New people who have used your app on only one day within the last P days.
Passersby: Newbies that have not returned within the last P days.
Engaged: People who have used your app on multiple days and at least once in the last D days.
Dormant: Previously Engaged people who have not used the app in D days or more.
Where P represents the Passersby Delay and
D represents the Dormant Delay
Note: If you would like to change the Passersby or Dormant Delay for your account, please send an email to firstname.lastname@example.org or create a help ticket.